Monday, December 30, 2019

Media Research On The World War II - 1479 Words

A Focus group is defined as a research technique that collects data through a group interaction, on a given topic from the researcher. Along with this definition are some essential components. Firstly, it states that, focus groups are research methods devoted to data collection. Secondly, it signifies the interaction of group discussion as a source of data. Lastly, it acknowledges the active role of researchers in establishing the group discussion in order to collect data (David, 1996.p.130). This media research method has been used previously, since the year 1993. According to the Hardwick Research, focus groups were first used in the U.S, for media research on war propaganda at Princeton University, during the World War II (Hardwick, 2014). The objective was to aid the U.S government to understand the most effective messages that would influence support for the war. Today, focus groups are depended on by researchers who aim to understand the emotions, behaviours and knowledge of selected participants. To add on that, Litosseliti (2003) acknowledges the fact that the dynamism of technology has been able to improve and enrich how data can be collected from a focus group. There are various developments, for example, projections, which uncover participants’ hidden attitudes (Hardwick, 2014). The sole purpose of focus groups is to collect data through conducting primary research. However, aside from data collection, focus groups may also be for other motives, such as: therapy,Show MoreRelated The Technological Revolution901 Words   |  4 Pagesdevelopments in science and technology contribute, whether in a perceived positive of negative light. In times such as war, where technology essentially determines the outcome, the public’s perception of technology becomes essential, as well as the implementation of said technology. 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